EPP 129: Should You Use Pay Per Click Marketing?

In this week’s episode of the Extra Paycheck Podcast we’re talking about PPC (Pay-per-click) marketing.

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Should you try pay per click marketing

Many of my subscribers ask me about Pay Per Click Marketing. The reason why I don’t talk about it is simply because it doesn’t really relate to my audience. Most people who take the free Extra Paycheck Course want to start an online business on a very small budget . Unfortunately PPC requires an investment and that investment can be lost very quickly.

However, if you do decide to drive traffic with pay per click marketing you need to know a few important things.

Optimization. You need to make sure that your ad is highly relevant to the page you are promoting through ppc. If your ad says: “This diet will help you lose 20 lbs in 1 month” and your landing page is talking about an exercise routine then Google might ask you to pay 5 or 10 or even 50$ per click. This is unsustainable. Make sure that the copy on your landing page is exactly what you ad promises. This will give you a cheaper cost per click (CPC).

Targeting. PPC platforms are getting better and better at targeting. Don’t just set up a Facebook ad if you haven’t spend a decent amount of time learning about Facebook ad targeting. Also make sure you know who your PERFECT target audience is and create an ad for them. You might think that your product is perfect for every single male in the age of 18 to 65 but it isn’t. Target deeper. What kind of income are they earning? Are they single or dating? Do they live in Texas or in London UK? The better you understand your perfect client the better results you will get from your ad campaigns.

Budget. How much money are you willing to spend on that ad? Regardless of a platform you need to set up your daily limit or your campaign limit. I once spent $500+ in a few hours instead of $30 on Yahoo ads because I didn’t set a spending limit. I also didn’t earn a single dollar from it because the clicks were fraudulent. I explain all of this in detail through this episode but I am sure you get the point.

Discounts. Before signing up to any PPC platforms make sure to search for coupons. Most PPC platforms offer $50-$150 worth of advertising to new clients. This is more of a hack than a strategy but still worth it.

A lot more is explained in the podcast so scroll up and press the PLAY button to hear the full episode.

You can subscribe to the Extra Paycheck podcast and review it on iTunes.

If you do have any comments or question, please do use the comment form below! I will answer every single one ?

– Alex

2 thoughts on “EPP 129: Should You Use Pay Per Click Marketing?”

  1. Hi Alex. Another great one!

    I just recently tried experimenting with Facebook ads. And have been voraciously reading up and listening up so that I can try and educate myself, and your recent podcast was excellent.

    I did have a question though about Facebook ads. I seem to hear everywhere that it’s against their terms of service to direct link to an affiliate program. However on a recent call with an official Facebook marketing expert, he told me it was totally fine to direct link to affiliate programs.

    While I know it might produce better results to market to a list I have already nurtured thru a funnel or email sequence, since my list is small I thought I would try both approaches and see if one works better than the other.

    But I would love your thoughts on that.

    Thanks for all that you do!

    1. Hi Jeff, I am happy to hear you liked the podcast.

      I remember doing a lot of digging on that subject and I never found a definite answer about direct affiliate links on Facebook. As far as I understand there is a high chance of an affiliate link being approved for the ads as long as the offer/product is compliant with FB ads policies. I sometimes stumble upon FB ads with affiliate links so people are definitely doing it.

      However, I still would try to funnel the audience through an opt-in page of some sort instead of sending them directly to an affiliate offer in most cases.


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