EPP 029: How To Turn Cartoons Into A Business With Stephanie Halligan

Stephanie Halligan on Extra Paycheck Podcast

In this week’s episode of Extra Paycheck Podcast I am joined by an awesome entrepreneur Stephanie Halligan, the founder of Art to Self.

Extra Paycheck Podcast on iTunes

Stephanie Halligan on Extra Paycheck Podcast


Stephanie Halligan built a career in personal finance. However, she had a passion for drawing cartoons and one day she decided to launch the Art to Self website where she could share her motivational cartoons with the world. The site grew and started generating income for Stephanie. Like many entrepreneurs Stephanie does lots of things and manages many different projects. This interview serves as proof that you could turn your passion into an income generator.


In today’s episode you will learn:

  • Why you should start a project that relates to your true passion
  • How to monetize a website without selling anything
  • Why building an email list is so important
  • How to organically grow your website (and your business)
  • Why conversation rate is more important than traffic
  • How to become an entrepreneur
  • … and a lot more!


You can find out more about Stephanie here:

Art to Self website – make sure to sign up to the newsletter 😉

Stephanie Halligan on Twitter

Art to Self on Facebook

The Empowered Dollar Blog



In this episode I have also mentioned Gary Vaynerchuk’s book “Jab, jab, jab – right hook”.

For list building I am using Mail Chimp. Great service and you can get started totally free.

We also talked quite a bit about conversion rate. Extra Paycheck’s episode #13 is all about conversion rate optimization so make sure to check it out.



You can subscribe to the Extra Paycheck podcast and review it on iTunes.

If you do have any comments or question, please do use the comment form below!

– Alex


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