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In this week’s episode of the Extra Paycheck Podcast we are talking about email marketing.
“Email marketing is dead”. You might have heard this phrase more than once over the past few years. The thing is, online marketers like trends just like everybody else. Some big shot internet marketers scrams that email doesn’t work and you should buy his new software instead. Unfortunately many followers fall for it, at least temporarily. Let’s look at real stats:
Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel in 2015 (source)
89% of marketers say that email is their primary channel for lead generation in 2015 (source)
US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined (source)
Still think it’s a waste of time?
The truth is, email marketing is one of the greatest marketing channels today. People who sign up to your list are most likely already interested in you, your service or your products. The truth is, a cost of an email marketing software solution is negligible in our time and age ($10+ per month) which is great news for a new online business or a beginner online marketer. The truth is that a proper email list creates cash on demand and this income is passive (or almost).
If you haven’t started building your own email list than you must start today. I am actually serious about this, don’t put it away for tomorrow. In this episode of the Extra Paycheck podcast we’ll be covering the subject of email marketing. If you want to know why you need a list, how to start building one or haw to grow your existing list than scroll up and press the PLAY button to listen to this week’s episode.
In this episode you will learn:
- What is email marketing
- Why social media platforms aren’t the best choice for your business
- Why Google traffic is risky
- How I spend $20 per month on email marketing and earn $400
- How to build and grow your own list
- … and a lot more!
In this episode I’ve mentioned these resources:
MailChimp – email automation service. Disclaimer: if you use this link to register for an automation account I will receive a commission from MailChimp. Also if you sign up to any automation plan through my link (starting at $10/month) MailChimp will credit your account with $30.
Jab, Jab, Jab, Right Hook – an awesome book by Gary Vaynerchuk
Extra Podcast Episode #57 – Matt Paulson explains how his email list generates over $2.5 Million per year! Seriously worth a listen!
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If you do have any comments or question, please do use the comment form below!