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If you’ve ever read a book on blogging or followed one of the “big bloggers” you have probably heard that you should be publishing a new blog post every single day. I strongly suggest against blogging 7 times a week for most people and here is why.
Consistency is Key.
You should be consistent with your blog posting. Your readers get used to your posting schedule and start expecting new content from you at specific intervals. Posting 7 times a week is simply overkill for most blogs. Your readers have other things to do than read your blog every single day. If people subscribe to your RSS feed they will also get fed up of receiving an e-mail from your blog every single day.
Of course there are exceptions. If your blog is called “Daily Jokes” – your visitors DO except to read new stuff every day. If you are running a news blog or a popular tech blog like Mashable – people expect to see new content at least once a day. If you are running a small niche blog, do yourself a favor and post less often.
Posting once a month or even once a week could be not enough and your readers will lose interest in your blog. If you do not post often enough your readers will simply forget the name of your blog and will not come back. I have found that posting 3-4 times a week is the best way to go for most blogs.
Write a Posting Schedule
Being consistent sounds great however it’s easier said than done. We all have “writer’s blocks”, we all lose motivation, we all get lazy and we’re all human. When I started Extra Paycheck Blog my posting was completely erratic. Sometimes I would get super creative and come up with 5 posts a week, then I would lose motivation and ignore my blog for 2 months. This is how your blog dies.
Every 1st of the month I sit down and come up with 15+ blog post ideas. This task might take hours but it’s totally worth it. One of my biggest issues is sitting in front of the screen for 2 hours trying to come up with a post idea. When I already have 15-20 post ideas in advance, I am set for at least a month of posting.
Once I have a list of potential posts, I write them down in my “posting calendar”. It’s incredible how much we can achieve when we have a deadline and a schedule full of tasks. Wasting time and not knowing what you should do is one of the cons of working from home, a posting schedule eliminates this issue.
Quality over Quantity
I am jumping back to my first point here (don’t post every single day). Producing quality content every single day is really hard. If you have decided to post daily you will find yourself posting low quality content rather often. You might think that daily content will bring more readers and get you better rankings – think again. Quality content brings readers, creates likes and shares as well as better Search Engine Rankings. Once again, think quality over quantity.
Remember, quality content doesn’t mean “2,000 words post”. Great content can also be packaged in a 500-word article, so don’t worry if your posts seem short.
- Post consistently. If you have decided to post 3 times a day – stick to it.
- Create a posting schedule and follow it.
- Concentrate on creating high quality content instead of concentrating on the quantity.
How often do you post? Have anything to add? Comment below!