In this week’s episode of the Extra Paycheck Podcast I am joined by an entrepreneur and SEO specialist, Bill Widmer.
Bill Widmer specializes in Search Engine Optimization. His agency helps B2B service business owners to create world class content and then rank that content on Google. You probably already know how powerful SEO can be for a business.
Just imagine thousands and thousands of people finding your website on the very first page of Google’s search results. That’s what Bill achieves for his clients.
It all started when Bill was still working at a coffee shop. He didn’t love his job so he started looking for clients who wanted to hire him as a writer. His first freelancer gigs didn’t bring much money but he realized that there was a lot of potential in this field. He took on every single job he came by simply because he needed to survive. He was earning a great reputation and eventually he was ready to launch an agency. Of course it didn’t happen overnight.
Success takes time. Bill explains that if you’re starting a blog you should be patient. Provided that your content is of high quality and you respect all of the ranking factors, you’ll start seeing results in 3-6 or even 12 months. There is no magic formula to get high rankings for a new blog. If your website/blog is well established and has high authority then you’re likely to see good rankings faster.
This episode is packed with gems and here are just a few topics covered in today’s shoe:
- Main strategy of getting high quality backlinks (because they matter)
- How to find awesome content ideas for your specific business
- How to use AHREFS and other SEO tools
- Is content frequency important? This might just blow your mind
- Is Black Hat SEO worth it? (Gaming the search engines)
- How Bill lost most of his income overnight
- … and a lot more. What I love the most about this episode is that Bill isn’t keeping anything away from us and shares some of the very helpful strategies that will help you rank.
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