EPP 084: How To Rank In Google – A Comprehensive Guide To SEO

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In this week’s episode of the Extra Paycheck Podcast we are talking Search Engine Optimization (SEO).

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get higher rankings on google

When it comes to websites, the SEO (Search Engine Optimization) plays a big role. You might have the coolest website online but if people aren’t finding that website than it’s useless. Proper SEO helps our website get better search engine rankings, more visitor and potentially more income. That’s the main point of our business, isn’t it?

Search engines such as Google do not reveal how their algorithms work and how exactly websites get ranked. However, there are certain proven things that help us get better rankings. The design of the website, the speed at which the website loads, the keyword and content we use and many other factors. Although these factors change from time to time and some of them become less (or more) important, the main idea behind SEO strategies remains the same.

Over the years I have tried very different approaches to SEO and some things have proven to work time and time again. In this episode of the Extra Paycheck Podcast I am sharing strategies that help me get better rankings from my website. Most of my traffic is free and comes from search engines so SEO plays en important role for my online business.

Scroll up and press the PLAY button to listen to the full episode.

In this episode you will learn:

  • What is SEO and why it’s important
  • Why you shouldn’t be looking for shortcuts when trying to do SEO
  • How content effects your rankings
  • How and why you should be improving your website’s loading speed
  • How to do on-site SEO
  • How to get more links to your website (without paying for them)
  • Why you should be using Google Search Console
  • Why you shouldn’t try to game Google
  • … and a lot more!

 

Many resources have been mentioned in today’s episode. Here they are:

Google PageSpeed Tool

GTMetrix – another great page speed tool

HostWithLove – the hosting company where I host most of my websites

Divi by Elegant Themes – My all time favorite WordPress Theme

WordPress SEO by Yoast – my favorite SEO plugin, I use the free version

 

You can subscribe to the Extra Paycheck podcast and review it on iTunes.

If you do have any comments or question, please do use the comment form below!

– Alex

4 thoughts on “EPP 084: How To Rank In Google – A Comprehensive Guide To SEO”

  1. What are your thoughts on starting a website that isn’t really defined to one niche? Im beginning to understand that may not do well for trying to rank higher on google because google will see various topics on your site which i guess isn’t really geared towards anything specific. For example my site Sbrbnlifestyles.com. What are some tips for trying to rank multi-niche site or should i start with one niche and grow?

    1. J, what you’re talking about is an authority website and not a niche website – although it still must have some kind of a theme.
      The big issue with authority sites is that growing them takes a lot longer than growing a niche website. This includes rankings, making an income and getting visitors.
      A niche website could start seeing success within a few months where an authority website will usually take years.

      Alex

  2. Great podcast as always Alex! Getting back to basics never hurts even for so-called “pros”. Thanks for sharing your long-term & actionable experience.

    Quick question: what maximum number of outgoing links would you recommend for a blog post? Without removing them, is it really useful to change them to rel=”nofollow”?

    Cheers!

    1. Thanks Ambroise!

      To answer your first question, I personally wouldn’t count the number of outgoing links. I don’t think there is a “proper number”. If the link makes sense – add it 😉
      I don’t really do the rel=”nofollow”? within the posts (maybe I should), I do it from a sitewide links. For example if in the footer of the site I had a link pointing to another site I would do a nofollow.

      Alex

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